Nella società e nella storia, le convenzioni - giuste o sbagliate - hanno se non altro avuto il pregio di formare la mente dei cittadini e degli uomini in generale, definendo i limiti in cui circoscrivere le analisi e le revisioni che ogni giorno hanno permesso, almeno alle menti non assuefatte al 3x2 del supermercato, di valicarli quel tanto che è bastato per dar vita ad un'evoluzione. Quest'attività, seppur fondamentale per il destino etico dell'umanità e indubbiamente affascinante, non è tuttavia tanto interessante quanto il 3x2 del supermercato stesso, ossia il modo in cui il cittadino medio gestisce, mattina dopo mattina, their ideal play area. For having the ambition (certainly not the claim) to change for the better, you need to act where evidence of benefit is more concrete (at the supermarket, in fact), so mundane and plebeian ways (in the pejorative sense of the word) even seem to be misplaced. Need to know where to stick the word yellow pad promotion. Yes, it is a hoax, albeit with good intentions, but it is necessary: \u200b\u200bthe conscious evolution will come later, most of the time unknowingly.
Determine what moral values \u200b\u200bto put in balance, thus promoting them in the eyes of the common man for a purpose more noble than he is able to understand, is undoubtedly complex. In decision-making is not only to reflect the quality and effectiveness of a particular ideal, but also the social context in which it is inserted, and the set of all irrational claims that surround the adoption or not. For men are wont to be proud of its ideals, and their supporters claim them as bases of their own identity within the group and, ultimately, is the main manifestation of the narcissism of self against the herd (the ideal you support the man who painted six). For this reason we establish the power games that transcend their value, falling into something more utilitarian as such, less general and therefore less useful for the masses. In your supermarket of morality, in other words, you'll need to discern and ignore the biased opinions of guests (which, as such demand balance in the products that are used to buy) and decide what is best for the supermarket, for the country, for the state, even for the whole world: the customer first s'arrabbierà, but the benefit of the discounted product eventually persuade him to buy. S'accorgerà unconsciously assume that the product is also the best, and will become a fervent supporter, repeating the chant until the arrival of the next new ideal in rebate to be rejected on behalf of their miserable bagaglio culturale.
Una giornata al supermercato, impegnati in tali subdole attività, può sembrare straziante, ma le soddisfazioni ci sono. Non solo: ci sono e sono facilmente misurabili, cioè vi è modo di fornire una precisa valutazione dell’impatto sociale, economico e politico dell’adozione di un particolare ideale o di un altro, così come della risoluzione di un particolare dilemma seguendo un percorso morale o un altro. A questo proposito, l'argomentazione principe di ogni disfattista di fronte alle problematiche morali è l'assenza di oggettività nella morale : costoro si limitano a scegliere l’ideale in base alla confezione, all’umore del momento or on the basis of pleasing presence of the opposite sex in the ward, so everything is relative. On the other hand, the main topic of every extremist conservative face the same is the exaltation of one's sense of morality, once placed in the context that best suits your needs victory in the debate (with others and with itself): that customer will buy more and thus only the products themselves, regardless of discounts applied to the other, or even more likely wary of them. The more sedate but simply to tip the balance toward their own opinions without a thorough analysis of the moral dilemma, since no traditional approach analysis seems to work in their opinion on an entity as smoky as the moral. In short, a quick shopping without worrying too much about anything: there is a home game, you can not miss. E 'but instead should be stressed that morality has its origins in biology , and its real value in the narrow utilitarianism in objective assessment of benefits arising from a particular course of conduct over another. And 'no doubt that each choice, moral or otherwise, lead to consequences, which as such (as in a context) can be evaluated in terms of cost-effectiveness. What may seem rather cold, especially when moral issues at stake branch off into more intimate areas of human consciousness, but it is also surprising to realize that every moral question, if faced with the cold, rational numbers, and has solutions evident - why not - comforting. It 'so hasty and unfounded relativism of old in that lane, with the air of one who knows war and peace, you disillusioned about the quality of the products on display: there is a difference, my dear, and - wanting to look at - is well known very clearly.
That conclusion, relentless and extraordinary crowbar in every disquisition about it, but does nothing to improve the fortunes of the customer middle, locked in mediocrity daily and intellectually limited in their inability to find alternatives to this, he believes that wont surrender to despair with severe and inconsistent light. The 3x2 of the supermarket is the only math implausible, and this crystalline 2 +2 into the background as the background music, but apparently not biting - indeed - quite relaxing. The music really is revolutionary: the width of the building it dampens the effect, it meanly wadding the pace, but the music in reality is always different, as opposed to products that (in the discount or not) remain the same. The music conveys ideas and passions, dreams stimulates and strengthens the ambitions, but customers, stunned by a poor day as their own, if not n'accorgono. Customers s'adeguano then passing on what they see their pitiful height, what's on offer at best, because adaptation can download their own responsibility and guilt, too muffled ' them by mediocre day and boyish admiration for the storm color cosmetic products on display. So naively choose (there it is, democracy), we are fooled by the price (never more than now so low, some may say), the trust primo prodotto che vedono, magari del più visibile o del meglio pubblicizzato. Non riconoscono, in questo deserto di pallide alternative, in questo piattume di differenziazione, le incredibili potenzialità che una proposta coraggiosa può avere, non avendo di fatto concorrenza , per quanti e quali siano i saldi al supermercato. E non facendolo, ci si istruisce reciprocamente alla mediocrità, che a differenza della pasta o della mozzarella è sempre in saldo. E’ per questo che, come dicevo, proprio questo contesto di povertà di intelligenza e di futuro ha le più ampie speranze di evoluzione sociale. Ma la pazienza e la faccia tosta di lottare con le offerte, guidare le scelte consigliando secondo coscienza, appendere in short, a duty the yellow sheets of promotions, is a grind. Who pays, yes, but certainly not at the end of the day.
A half hour later, the customer approaches the cashier and you put in the queue. Its spending, to want to watch with detached eye of philosophy, is an essential glimpse of his life: the products it took for himself, while those who took for his family, those who left, what discounts it has received and . About puffing by the tail, who expects the patient, who is aware of the sadly forgotten items on the shelves, others vapor their pursuits to recover them in extremis, embarrassing the cashier, and disturbing others customers waiting. All
But in the end, always in line. Why should .
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